Insights

FIVE TIPS FOR RECRUITING TOP TALENT IN A ZERO-ATTENTION-SPAN WORLD

Five Tips for Recruiting Top Talent in a Zero-Attention-Span World Gen Z. iGen. Centennials. Post-Millennials. Plurals. Whatever you call them, they are the people who were born in the years from the mid-1990s to around 2015. They make up 25% of the population, and they are unique. From sharing “snackable” content to live streaming, here […]

5 MARKETING PODCASTS TO MAKE COMMUTING MORE FUN

Constant growth requires constant learning. Thankfully, that learning can be fun when it comes in the form of one of the following marketing podcasts. Whether you listen while commuting to the office or working out after a day of building your business, each of the five podcasts below offers excellent business and marketing information. 1. […]

ANGER MANAGEMENT IN THE WORKPLACE

‘Rage rooms’ are all a trendy approach to relieving frustrations in a very quick, direct, and gratifying way. But can recreational destruction yield lasting benefits – or will it only serve to fuel anger at work? Frustration. We’ve all been there. You have a terrible day at work. You get stuck sitting beside a screaming […]

BUZZWORD OR SUBSTANCE: SHOULD YOU USE BLOCKCHAIN TO GET YOUR BUSINESS NOTICED?

Blockchain. Chances are you’ve seen the internet’s favorite new buzzword popping up with increased frequency on your Facebook or LinkedIn news feed with claims of revolutionizing the world of technology.  But is blockchain just a buzzword? Or is it the real deal?  In 2009 Bitcoin was born at the hands of Satoshi Nakamoto, an enigmatic figure that to date is still widely […]

DOES AN APPROVED VENDORS LIST STYMIE INNOVATION?

August 19, 2019Edit An approved vendors list may seem like the obvious way to streamline procurement processes and cut costs through leveraging pricing, but there are pitfalls to using only a select group of vendors to meet your company’s supply needs. Weighing the pros and cons of a more or less ‘closed’ vendor list versus […]

THE TRUE COST OF DUPLICATE DATA TO YOUR BUSINESS

In an era of Big Data, small, mid-sized, and enterprise businesses face an ever-increasing challenge in the form of data duplication. Redundancy is nearly impossible to avoid, and it is estimated that “dirty data” (including partially or fully duplicated information) may encompass as much as 20 % of any corporation’s database.  WHAT IS DATA DUPLICATION? […]

SHOULD I INVEST IN CRYPTOCURRENCY

Cryptocurrency has become a fast-growing passion for both veteran and novice investors alike. But despite the growing trend, not everyone has jumped on the digital currency wagon. If you’re still one of the undecided, you might be asking yourself ‘should I invest in cryptocurrency?’ IS IT THE SAME AS INVESTING IN STOCKS? Investing in digital […]

HOW TO BUILD AN SEO STRATEGY THAT REALLY WORKS

Every business knows that being able to create an SEO strategy that really works is critical. And while most people understand the essential concepts of search engine optimization and why it matters, knowing how to create, develop, and execute a robust and stable SEO strategy is still somewhat elusive. And the reality is, spending too […]

COINBASE HEADS TO JAPAN

San Francisco’s Coinbase will soon be adding to its existing 32-country presence with expansion plans into the Japanese market. Japan is arguably the hottest market for the US-based Cryptocurrency Exchange. As of late March 2018, Japan’s Financial Services Agency (FSA) estimates the number of the country’s crypto traders to be at least 3.5 million.  Coinbase […]

HOW TO FIND THE CORRECT NICHE MARKET FOR YOUR BRAND

If you want your small business to be successful, it’s essential to know what makes it unique. Finding the correct niche for your small business is vital when it comes to finding customers and achieving your business goals. But finding your market niche can be trickier than you may think. Even if you’re confident you […]

5 UNCOMMON WAYS TO INCREASE WEBSITE TRAFFIC

You’ve carefully created a beautiful website; there’s just one problem – you’re not getting enough website traffic.  Increased website traffic means increased exposure; Greater exposure means additional customers; and Additional customers mean revenue for your business . Let’s look at what you’ve done so far. You’ve got the basics covered: you’ve done the research, and you’re […]

WHY INCREASING WEBSITE TRAFFIC IS SO IMPORTANT FOR SMALL BUSINESS

No matter where your business is based, consumers rely on search engine results for everything, from groceries to furniture to doctors and everything in between. That means ranking for those results and generating increased website traffic is crucial to the success of your small business enterprise. The days when a potential customer would flip through the smudgy lists of the Yellow Pages are long gone. Today, your next customer is scrolling through their phone, tablet, or other mobile devices to quickly find internet search results to help them decide where they’ll spend their money next. 

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