Small Business Category

When Is The Right Time To Bring In A Business Expert For Your Company

expert engineering writer

When you have your own small business, it’s understandable that you want to tackle everything yourself. Your business can feel like your child, and the idea of bringing someone else in to take care of even the smallest aspects can seem scary and unnecessary. But bringing in a business expert to help with your small […]

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FIVE TIPS FOR RECRUITING TOP TALENT IN A ZERO-ATTENTION-SPAN WORLD

Five Tips for Recruiting Top Talent in a Zero-Attention-Span World Gen Z. iGen. Centennials. Post-Millennials. Plurals. Whatever you call them, they are the people who were born in the years from the mid-1990s to around 2015. They make up 25% of the population, and they are unique. From sharing “snackable” content to live streaming, here […]

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5 MARKETING PODCASTS TO MAKE COMMUTING MORE FUN

Constant growth requires constant learning. Thankfully, that learning can be fun when it comes in the form of one of the following marketing podcasts. Whether you listen while commuting to the office or working out after a day of building your business, each of the five podcasts below offers excellent business and marketing information. 1. […]

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ANGER MANAGEMENT IN THE WORKPLACE

‘Rage rooms’ are all a trendy approach to relieving frustrations in a very quick, direct, and gratifying way. But can recreational destruction yield lasting benefits – or will it only serve to fuel anger at work? Frustration. We’ve all been there. You have a terrible day at work. You get stuck sitting beside a screaming […]

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SOLE PROPRIETORSHIP VS LLC: HOW BUSINESS STRUCTURE CAN AFFECT BOOKKEEPING NEEDS

Deciding to start a business means asking yourself a lot of questions: What service or product will you sell? Where will your business set up operation? Can you run a home-based business? Will you need a brick and mortar set up to be successful? What business structure will be most beneficial to your company?  Choosing […]

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DOES AN APPROVED VENDORS LIST STYMIE INNOVATION?

August 19, 2019Edit An approved vendors list may seem like the obvious way to streamline procurement processes and cut costs through leveraging pricing, but there are pitfalls to using only a select group of vendors to meet your company’s supply needs. Weighing the pros and cons of a more or less ‘closed’ vendor list versus […]

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HOW TO FIND THE CORRECT NICHE MARKET FOR YOUR BRAND

If you want your small business to be successful, it’s essential to know what makes it unique. Finding the correct niche for your small business is vital when it comes to finding customers and achieving your business goals. But finding your market niche can be trickier than you may think. Even if you’re confident you […]

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5 UNCOMMON WAYS TO INCREASE WEBSITE TRAFFIC

You’ve carefully created a beautiful website; there’s just one problem – you’re not getting enough website traffic.  Increased website traffic means increased exposure; Greater exposure means additional customers; and Additional customers mean revenue for your business . Let’s look at what you’ve done so far. You’ve got the basics covered: you’ve done the research, and you’re […]

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WHY INCREASING WEBSITE TRAFFIC IS SO IMPORTANT FOR SMALL BUSINESS

No matter where your business is based, consumers rely on search engine results for everything, from groceries to furniture to doctors and everything in between. That means ranking for those results and generating increased website traffic is crucial to the success of your small business enterprise. The days when a potential customer would flip through the smudgy lists of the Yellow Pages are long gone. Today, your next customer is scrolling through their phone, tablet, or other mobile devices to quickly find internet search results to help them decide where they’ll spend their money next. 

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